Why are our pearls so cheap?

2007-05-15

This is the ultimate question and being asked quite often over the years. Many buyers see our prices and just don‘t quite understand how we can sell genuine pearls at such low prices. Here are some answers. The following also applies not only our pearls, but also all of our products.

First of all, as you already seen on our "about us" page, we do have our own pearl plant and are partners with many of the largest pearl plants and factories in North, South East and South West China, as well as in Hong Kong and Thailand. We grow our own pearls and do our own drilling, assembling and design, all of these are being done without any middle-men cost.

Second, we are trying our best to keep the costs as low as possible. By shipping directly from our factory, we eliminated any middle handling and distribution cost. By selling directly through our website, we eliminated the high store cost and ebay‘s selling cost, which is a lot.

Third reason, which we believe is the most important reason of all, is our business strategy. Our strategy is similar to Wal-mart‘s, which is to keep the prices as low as possible and profit from moving in large quantities. This is extremely beneficial for both sellers and buyers. For sellers we can accumulate a large customer database and keep growing, then earn a reasonable profit. For buyers they can afford buying quality jewelry products at such low prices that they can even wear different things everyday. Because we believe no matter how beautiful and expensive a piece of jewelry you‘ve bought, you can‘t wear it all the time for the rest of your life, everybody is looking for something new, something for a change everyday, and we are making this possible for all customers.